LRQA cautions “Greenhushing” must not impact food supply sustainable action
LRQA, a leading global assurance partner, has warned that food and beverage organisations must not lose focus on their sustainability targets amid claims of ‘greenhushing’ expected to rise this year
Greenhushing is the term given to organisations who are hesitant to share progress on sustainability goals to avoid external scrutiny. It is expected to rise up the agenda for some organisations, as scrutiny increases on sustainability statements.
For example, it was recently reported that the EU plans to crack down on inflated claims around products’ environmental credentials through the introduction of ‘proportionate’ penalties. With accusations of greenwashing being likely to increase as punishments are formalised, LRQA is encouraging organisations to relieve any concerns about sharing updates by adopting independent verification to inform progress against sustainability goals.
“Greenhushing may be on the agenda for some organisations this year, but it could have a detrimental impact on long-term global sustainability targets”
Our April 2024 Issue
In our April 2024 issue we feature, Harvey’s celebrates 65 years, the annual Power of Meat Report, bird flu poses challenges for meat producers, FCC reports improved margins for 2024, U.S. meat labelling rules causing concern, support for temporary foreign workers, navigating Bill-C-58, and much more!