Egg Farmers of Canada Welcomes McDonald’s Participation With Egg Quality Assurance Program

Egg Farmers of Canada is proud to announce their work with McDonald’s Canada, beginning with the launch of the Egg Quality Assurance™ (EQA™) certification mark on McDonald’s advertisements this summer for the freshly-cracked Canada Grade A large egg in their limited-time Egg BLT McMuffin® sandwich

The McDonald’s advertisements will be the first time that most Canadians see the new EQA™ certification mark, with it appearing on television, print and digital channels from today until the beginning of September.

“Our goal is to benefit Canadian consumers and food producers, and working with the Egg Farmers of Canada accomplishes exactly that”

 

“The EQA program is the culmination of decades of work building world-class standards in the Canadian egg industry. Those standards are upheld through our national programs that include inspections and third-party audits,” said Roger Pelissero, third generation egg farmer and Chair of Egg Farmers of Canada. “We are pleased that McDonald’s Canada is displaying our EQA mark on their McMuffin® sandwiches, showcasing their pride in Canadian eggs and the farmers that produce them.”

“We are committed to industry leading certification, and working with other leaders is at the core of our sourcing strategy,” said Rob Dick, Supply Chain Officer, McDonald’s Canada. “Our goal is to benefit Canadian consumers and food producers, and working with the Egg Farmers of Canada accomplishes exactly that.”

All EQA™ certified eggs have met the highest standards of Egg Farmers of Canada’s national Start Clean-Stay Clean® and Animal Care Programs. These standards matter and with the EQA™ certification mark, now Canadian consumers have a new visual way to recognize eggs produced to the highest standards—food they trust.

Visit eggquality.ca to find out more about Egg Farmers of Canada’s EQA™ program.

Source:Egg Farmers of Canada