Canadian Roundtable for Sustainable Beef Names Where Food Comes From as Independent Certification Body

Where Food Comes From, Inc. (WFCF) (OTCQB: WFCF), the most trusted resource for independent, third-party verification of food production practices in North America, today announced it has been approved by the Canadian Roundtable for Sustainable Beef (CRSB) (www.crsb.ca) as one of the first two certification bodies for the CRSB’s Certified Sustainable Beef Framework

WFCF will provide certification and assurance services on behalf of the CRSB to assess ranches and farms against the Sustainable Beef Production Standard and to assess beef processors against the Sustainable Beef Processing Standard. WFCF will also perform Chain of Custody audits for supply chains that source beef from Certified Operations in Canada.

In a related development, McDonald’s Canada has become the first company to offer customers a portion of its beef sourced from CRSB Certified farms and ranches, and to display the CRSB Certification Mark.

“As a beef producer, I am pleased that Canadian farmers and ranchers now have the opportunity to be recognized for their commitment to a broad range of sustainable practices”

“Having worked closely with the CRSB in developing the assurance protocols and requirements for the Certified Sustainable Beef Framework, we are well qualified to assist Canadian beef producers and processors who recognize the value in promoting sustainably-raised beef products,” said Leann Saunders, President of Where Food Comes From.

Where Food Comes From, Inc. supports more than 15,000 farmers & ranchers with a wide variety of value-added services through its IMI Global, International Certification Services. In addition, the Company’s Where Food Comes From® retail and restaurant labeling program utilizes the verification of product attributes to connect consumers to the sources of the food they purchase through product labeling and web-based information sharing and education.

“As a beef producer, I am pleased that Canadian farmers and ranchers now have the opportunity to be recognized for their commitment to a broad range of sustainable practices through a robust, credible certification process, and that the value chain is working collaboratively to drive demand for Canadian beef,” said Greg Bowie, Co-Chair of the CRSB Certified Sustainable Beef Framework committee and beef producer from central Alberta.

Source: CNW