Meatbar™is a New Line of Pasture Raised, Grass Fed Meat Snacks

GreenSpace announced the launch of Meatbar™️, a new brand under the premium meat-based snack category. Meatbar is launching with three flavours – Sriracha, Sweet & Savory, and Original, and is the first meat snack in the Canadian market in a ‘bar’ format

The introduction of Meatbar is a demonstration of GreenSpace’s ongoing commitment to develop internal brands and new products from idea to launch in innovative categories. Meat-based snacking is experiencing high growth and is expected to be a strong trend for years to come with few entrants positioned with natural and grass fed offerings.

Meatbar features grass fed meats with assorted spices, nuts and seeds in a convenient and familiar ‘bar’ format, feeding very well into the macro trends of high protein, simple ingredients and convenience snacking.

“We now have a product and brand that has been almost universally accepted by our retail partners”

 

Meatbar is launching with 3 flavours that include Sriracha which features grass fed beef, antibiotic free pork and nitrate free bacon; Sweet and Savory which features grass fed beef, cranberries and pumpkin seeds; and Original, simply featuring grass fed beef and assorted spices.

“The launch is a significant event for GreenSpace in that it reaffirms their commitment to launching brands from the ground up,” says Matthew von Teichman, CEO of GreenSpace Brands. “We have long been thinking about the convenience meat snacking category and have been working on this project for a considerable amount of time, ensuring we have the best product in the market. We now have a product and brand that has been almost universally accepted by our retail partners, including significant interest from the Gas and Convenience channel. We are hoping for great things from this brand with sales being initiated in Canada and with US expansion on the horizon.”

Roll out to stores began in early April and will steadily gain distribution across the country over the next 6 months.