Turkey Farmers’ Make Birdies Count Challenge Swings into Year Two

This June, Think Turkey is back for another round as Official Partner of Golf Canada at this year’s RBC Canadian Open and CPKC Women’s Open!

As part of the partnership, Think Turkey will bring back the Make Birdies Count challenge, calling on players to make “turkeys” – known as three birdies in a row – to help raise funds for First Tee Canada, a national organization focused on providing affordable access to golf for youth across the country.

Canadian golf broadcaster and PGA TOUR Player Graham DeLaet has returned as the ambassador of the challenge, stirring up healthy competition among pros through engaging social content, media opportunities and onsite appearances.

 

 “We’re pleased to continue our partnership with Think Turkey this year and to bring back the impactful Make Birdies Count challenge”

 

The partnership includes the 2^nd Annual Make Birdies Count challenge at both events, calling on players to make ‘turkeys’, (known as three birdies in a row – or better!) to benefit First Tee – Canada, a national organization focused on introducing the game of golf and its inherent values to young people, with a donation of up to $15,000. 

The inaugural year of the Make Birdies Count initiative saw a total of 58 turkeys at both events, including one from defending champion Nick Taylor on his winning hole!

“This is a natural partnership for us, and we couldn’t be prouder of what we achieved in our first year,” said Darren Ference, Chair, Turkey Farmers of Canada. “Our hope this year is to see more turkeys on the course to help introduce more youth to the character-building game of golf.”

“We’re pleased to continue our partnership with Think Turkey this year and to bring back the impactful Make Birdies Count challenge,” said Tim McLaughlin, Chief Marketing Officer, Golf Canada. “With Canadian golfers doing especially well on the course this year, we hope this program inspires Canadian youth at First Tee – Canada to continue to work towards their dreams.”

This year, each turkey achieved at the RBC Canadian Open and CPKC Women’s Open will benefit First Tee – Canada directly, with $100 per turkey donated. The Make Birdies Count program will also expand, with an amateur player being recognized each month for achieving the most turkeys, and a subsequent donation being made to their provincial First Tee chapter.

Graham DeLaet, Canadian Golf Broadcaster and PGA TOUR Player, returns this year as an ambassador for the Make Birdies Count challenge, promoting it to players, media, the Golf Canada network and fans through interactive golf clinics, engaging content and more.

“We’re proud to continue the Make Birdies Count challenge to help support and empower youth across the country, a cause that has always been important to the Canadian turkey industry,” said Mark Hubert, President and CEO, Canadian Poultry and Egg Processors.

The daily ‘turkey tally’ will return, shared throughout the RBC Canadian Open and CPKC Women’s Open on Golf Canada’s website and social channels. To learn more, Canadians can visit ThinkTurkey.ca.