Ottawa announces investment to strengthen trust in Canadian agriculture

Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, announced an investment of over $244,000 to support the Canadian Centre for Food Integrity’s (CCFI) work to build public trust in Canada’s food system. 

The announcement followed Minister Bibeau’s meeting with several members of the organization.

Delivered through the AgriCompetitiveness Program, this investment will help CCFI develop tools to share information with Canadian consumers about food production and enable food producers to share their stories. The investment will support activities like creating new content for CCFI’s It’s Good Canada website, which profiles real farm families and others working in the agricultural supply chain.

“This contribution will be used to highlight the outstanding work of farm families and others who continue to deliver safe, nutritious food to Canadians and people around the globe”

“COVID-19 has meant many Canadians are more interested in where their food comes from,” Bibeau stated. “Through this initiative the CCFI will help connect Canadians with food producers, so they can better understand the origin of the food they eat and how it is produced. Our Government will continue to support initiatives that advance public trust in Canada’s food system.”

By sharing accurate, transparent information about Canadian food production, CCFI will increase trust in the Canadian food system and in those who produce the food that Canadians eat and enjoy.

“We are very excited to receive this funding from the Government of Canada for It’s Good, Canada,” John Jamieson, President and CEO, Canadian Centre for Food Integrity, added. “Building public trust in Canadian food is an important component of the Canadian Agricultural Partnership and this support complements the work we’ve been doing since 2016, when CCFI was formed to help earn public trust in Canada’s food system.”

Canadians are more interested than ever in understanding how their food is grown and the system that brings it from the farm to their tables. Helping consumers better understand this process and agricultural practices more broadly builds trust, which is essential for the sector’s continued growth and long-term prosperity.

“This contribution will be used to highlight the outstanding work of farm families and others who continue to deliver safe, nutritious food to Canadians and people around the globe.”