Meat Purchases and Confidence at Record Highs
Americans are buying more beef, pork, poultry, and lamb than ever as increased time at home during the pandemic sent meat grocery sales soaring by 20% (IRI) from 2019 to 2020
North American Meat Institute – NAMI
The national analysis released today shows that three out of every four Americans agree meat belongs in healthy, balanced diets (up by nearly 20% since 2020), and 94% say they buy meat because it provides high-quality protein.
Meat Institute President and CEO Julie Anna Potts commented:
“Americans feel better than ever about choosing meat as part of healthy, balanced diets. With COVID-19 deepening demand for convenient, affordable food that tastes good and matches Americans’ values, meat fits the bill.”
Nearly all American households (98.4%) purchased meat in 2020 (IRI), and 43% of Americans now buy more meat than before the pandemic – primarily because they are preparing more meals at home.
“Shoppers are cooking more at home due to the COVID-19 pandemic, and their confidence in cooking and preparing meat has increased”
Our September 2025 Issue
In our September 2025 issue, Beef Advocacy Canada relaunches new platform, U.S. shuts the door on small exporters, The future of meat, John Deere tariff warning, Shrugging off high beef prices, Geopolitics and Bird Flu, The reshaped meat processing industry, Rethinking Ag trade, and much more!