Government of Canada Supports Pork Sector to Grow Exports

the Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced an investment of up to $6 million to Canada Pork International to strengthen, diversify and grow Canada’s pork exports in priority markets around the world

This investment will help Canada’s pork industry in their efforts to boost awareness of the industry in priority international markets, positioning Canadian pork producers to further benefit from new opportunities created by Canada’s free trade agreements.

“Canada’s pork industry contributes $24 billion to the economy,” Bibeau stated. “This investment will help further increase international demand for Canada’s high-quality pork and create new opportunities for our hardworking producers to take full advantage of new trade agreements.”

“The Canadian pork industry contributes billions of dollars to the Canadian economy, and I’m proud that we’re opening markets for continued growth in the sector”

 

“The Government of Canada is committed to diversifying trade and opening new markets for Canadian farmers and exporters,” added Jim Carr, Minister of International Trade Diversification. “We continue to promote our high-quality pork products around the world and seize new opportunities for growth.”

This funding will help the sector to strengthen its knowledge of market opportunities, enhance promotional efforts, increase contact with potential buyers and grow market opportunities for chilled pork exports.

“AgriMarketing funding is fundamental to Canada Pork International programs and services,” Martin Lavoie, President and CEO, Canada Pork International (CPI) said. “It supports CPI’s growth and demand building programs globally as well as the sales development efforts from our members. This agreement has been essential to the great success of the Verified Canadian Pork branding strategy in Japan and we are thrilled with the opportunity to continue our brand efforts in Japan and other markets.”

The project is funded through the Canadian Agricultural Partnership’s AgriMarketing Program, which helps industry increase and diversify exports to international markets and seize market opportunities.

“The Canadian pork industry contributes billions of dollars to the Canadian economy, and I’m proud that we’re opening markets for continued growth in the sector,” said Lloyd Longfield, Member of Parliament for Guelph.

The program supports industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality and safe food.